Privacy Policy

Scope

This Policy applies to personal information about customers, prospective customers, suppliers, dealers, and website visitors that we collect or receive in the United States and, where noted, in other jurisdictions.

Information We Collect

Information you provide

  • Contact details (name, email, phone, address)

  • Company and role (if applicable)

  • Order, installation, and service details (vessel/equipment info you share, photos or measurements you send us)

  • Communications and preferences (emails, calls, texts, form submissions)

  • Payment-related info (handled by our payment processor; we do not store full card numbers)

Information we collect automatically

  • Device and usage data (IP address, browser, pages viewed, timestamps)

  • Cookies and similar technologies (for site functionality, analytics, and remembering preferences)

Information from third parties

  • Partners, dealers, installers you direct to share with us

  • Public sources or professional networks (where permitted by law)

We do not intentionally collect sensitive personal information (e.g., government IDs) unless you provide it for a specific purpose.

How We Use Information

  • Provide, deliver, and support orders, installations, and services

  • Respond to inquiries, calls, and texts; provide customer support

  • Manage accounts, quotes, warranties, and returns

  • Improve our products, services, and website

  • Send operational and product communications; with your consent where required, send marketing communications

  • Detect, prevent, and investigate fraud or security incidents

  • Comply with legal obligations and enforce our terms

Legal bases (EU/UK): performance of a contract, legitimate interests (e.g., customer service, product improvement), consent (where required), and compliance with legal obligations.

Calls & Text Messages (SMS/MMS)

If you call or text our published numbers, we will use your number and message content to respond and support you. Message and data rates may apply. Frequency varies by conversation. You can opt out of non-essential texts at any time by replying STOP; for help, reply HELP. Transactional texts (e.g., appointment confirmations, order updates) may continue where permitted.

How We Share Information

We do not sell personal information. We share personal information with:

  • Service providers / processors who perform services on our behalf, under contract:

    • Squarespace (website): website hosting, Contact forms

    • HubSpot (CRM): contact, deal, email, and website interaction data

    • Aircall (phones): call and text routing/records and contact details used for communications

  • Dealers/installers/contractors you direct us to work with for quotes, installations, or service

We require service providers to use personal information only to provide services to us and to protect it appropriately.

International Data Transfers

Your information may be transferred to and processed in countries other than your own (including the United States). Where required, we use appropriate safeguards (e.g., contractual commitments) for such transfers.

Retention

We keep personal information as long as necessary to fulfill the purposes described in this Policy (e.g., while you have an active relationship with us), to comply with legal, tax, or accounting requirements, and to resolve disputes.

Security

We use technical and organizational measures designed to protect personal information (access controls, encryption in transit where applicable, least-privilege practices). No method of transmission or storage is 100% secure; risks remain.

Your Privacy Rights

Depending on your location, you may have rights such as:

  • Access / Portability – request a copy of your personal information

  • Correction – ask us to correct inaccurate information

  • Deletion – request deletion, subject to legal exceptions

  • Restriction / Objection – restrict or object to certain processing

  • Opt-out of marketing – opt out of marketing emails (via unsubscribe) and texts (reply STOP)

  • California (CPRA): rights to know, correct, delete, and limit certain uses; right to opt out of “selling” or “sharing” (cross-context behavioral advertising). We do not sell or share personal information as those terms are defined by California law. If this changes, we will update this Policy and provide mechanisms to opt out.

  • EU/UK: you may also have the right to lodge a complaint with your data protection authority.

How to exercise: email sales@wickedwells.com with “Privacy Request” in the subject. We may need to verify your identity and, for California, we honor authorized agent requests as the law requires.

Cookies & Tracking

We use cookies and similar technologies for site functionality and analytics. You can control cookies through your browser settings; some features may not function properly if you disable cookies. We do not currently respond to “Do Not Track” signals.

Children’s Privacy

Our products and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us to request deletion.

Changes to This Policy

We may update this Policy to reflect changes in our practices or applicable laws. We will post the updated version with a new “Effective date.” Material changes will be highlighted where appropriate.

How to Contact Us

Wicked Wells
Riviera Beach, Florida, USA
Email: sales@wickedwells.com
Phone: 561-300-3705

Additional Disclosures About Our Systems

We currently store and process customer relationship and communications data in:

  • Squarespace (website): website hosting, Contact forms

  • HubSpot (CRM): contact management, quotes/deals, email communications, website forms/analytics as configured by us.

  • Aircall (phones): inbound/outbound calls and business texting (including call logs/recordings and message content) for support and sales operations.

These providers act as our processors/service providers under written agreements. They implement their own security measures and retain limited rights to process data solely to provide their services to us.

Effective Date: September 2025